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You will find updates on my work and other developments in media and communication across the Caribbean, resources, rants, raves and reviews. Glimpse past and current projects, a portfolio of some of my recent work and more....

Tuesday, May 18, 2004

Participative Marketing for Local Radio (1) Marketing and radio

This useful and handy little tome on radio marketing for local/community stations - and a useful quick guide for stations on the cusp of "re-engineering" is available (all but a few chapters) on this link: Participative Marketing for Local Radio (1) Marketing and radio
It's worth ordering from the publisher in Australia, too.